The 9th Buôn Ma Thuột Coffee Festival 2025 is just around the corner, and it’s expected to be one of the most exciting festivals yet. Taking place from March 9 to 13, 2025, this largest coffee festival in Vietnam will bring together coffee enthusiasts, industry leaders, and travelers from all over the world.
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What’s in Store at the 9th Buôn Ma Thuột Coffee Festival 2025?

This year’s festival will feature a dynamic lineup of 17 key events, designed to celebrate Vietnam’s rich coffee heritage and the booming coffee industry. Whether you’re a coffee connoisseur or someone just curious to explore the world of coffee, there’s something for everyone. Expect an array of new, practical activities, promising a lasting impact and a deeper understanding of the region’s coffee culture.
The festival will be a vibrant blend of tradition, innovation, and community, with special emphasis on Buôn Ma Thuột’s role as the coffee capital of Vietnam. With around 200,000 visitors expected, including 1,500 international guests, it’s the perfect opportunity to network, learn, and immerse yourself in the coffee industry.
Key Events You Won’t Want to Miss
The 2025 edition promises to be a packed event with multiple activities for coffee lovers. From coffee exhibitions, workshops, and tastings to cultural performances and coffee-themed competitions, you’ll have the chance to experience the world of coffee in every form. Don’t miss out on:
Key Activities:
- Opening and Closing Ceremonies: The festival will commence with an opening ceremony on March 10 and conclude with a closing ceremony on March 13, both at 10/3 Square in Buon Ma Thuot City.

- Street Festival: A vibrant street parade featuring art troupes, artisans, and coffee enthusiasts will take place, showcasing the cultural richness of the region.

- International Trade Conference: An international trade networking conference will be held to elevate Vietnamese coffee on the global stage, bringing together industry experts and stakeholders.

- Free coffee for everyone: In celebration of the festival, numerous coffee shops in Buon Ma Thuot City will offer complimentary coffee to visitors. This tradition aims to honor coffee growers, processors, and traders, while promoting the Buon Ma Thuot coffee brand. The initiative is expected to involve a significant number of local coffee establishments.

- Festival of Lights: The festival will feature a captivating light display, with plans to illuminate the night sky using a fleet of drones. This event aims to enhance the festive atmosphere and showcase the region’s technological advancements.

- Festival of Rock Bands: While specific details about a dedicated rock band festival are not provided in the available sources, the Buon Ma Thuot Coffee Festival traditionally includes various musical performances. These performances celebrate the region’s rich cultural heritage and are an integral part of the festival’s activities.

These activities, among others, are designed to honor coffee growers, processors, and traders, while promoting Dak Lak’s rich cultural identity and global coffee prominence.
How to Get to Buôn Ma Thuột for the Festival?
If you’re coming from Ho Chi Minh City (Saigon), here’s how to get to Buôn Ma Thuột:
1. By Plane (Approx. 1 Hour)
The fastest way to get to Buôn Ma Thuột is by flying to Buôn Ma Thuột Airport (Dak Lak), which is just about an hour from Ho Chi Minh City. Once you land, a short taxi ride will take you to the city center, where the festival will be in full swing.
2. By Bus (Approx. 8 Hours)
For a more budget-friendly option, hop on one of the many buses running from Ho Chi Minh City to Buôn Ma Thuột. Bus services such as Long Van, Tien Oanh, and Hai Luan provide direct routes to the city. The journey takes around 8 hours, allowing you to relax and enjoy the scenic views of Vietnam’s countryside.
3. By Motorbike (Approx. 10 Hours)
For the adventurous at heart, why not take a motorbike road trip from Saigon to Buôn Ma Thuột? It’s about a 10-hour ride, but the scenic route through Vietnam’s heartland will make for a memorable journey. Just make sure you’re prepared for the long ride!
>>> Read more: Buôn Ma Thuột – The Vibrant Coffee Capital of Vietnam
Why You Shouldn’t Miss the 9th Buôn Ma Thuột Coffee Festival

If you’re a coffee lover or someone looking to explore Vietnam’s “coffee capital of the world,” the Buôn Ma Thuột Coffee Festival is a must-visit event. Not only will you have the chance to enjoy a variety of coffee experiences, but you’ll also gain insight into the innovative coffee industry and witness the culture behind the beans. Whether you’re there to discover new flavors, network with experts, or enjoy the local culture, this festival is one event you don’t want to miss.
So mark your calendars and get ready for an extraordinary experience in Buôn Ma Thuột this March!
Discover more about Vietnamese culture by starting the Vietnamese course at VLS (Vietnamese Language Studies).




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